ZOOM : Meet Virgil Abloh from Off-White

In a few words, could you describe Off White’s DNA and values? 
Off-White for me is about embracing being young with a sophistication. A mix of personal and semi-luxury. It’s an approach to a lifestyle brand that fits with my general aesthetic.

How do you describe the Off White man & woman?
I see them as a couple with a love for refined things but with a twist. A girl with confidence and taste to wear clothes in her boyfriends closet just the same as hers. I also envision them living in the same space with objects and furniture that speak a same sort of language

Where does the idea/concept come from? What does it evoke?
For me it comes from being modern. The world now is the culmination of all the design movements before it. It’s a current culture thing for me.

Where does your inspiration come from?
Largely I'm inspired by traveling and my group of friends. They are all different but there are stark similarities that draw me to people. In design I try to harp on those similarities.

How do you see Off White's evolution throughout the years?
I see it becoming more strict. As of now I love the noviceness of it all. The concept feels new too me. I try not to grip it too tightly and let it organically get molded through different interactions.

  • Favorite 80’s sound? The Drive soundtrack
  • Favorite 90’s soundKurt Cobain’s voice
  • Favorite 00’s soundRap music
  • Favorite sound off all? Silence
  • A contemporary artist you would like to have coffee with? Barbra Kruger
  • An artistic historical figure you would like to have coffee with? Caravaggio
  • An historic period you would have loved to live in? The Bauhaus
  • Someone to follow on instagram… @jjjjound

What are the party track you have on your iPhone now?
Bromance ‘HOMIELAND’ vol. 1

What is the craziest party you’ve ever attended? 
I try and make a habit of never missing a crazy party, lol

Which is the best party destination? 
One in a dark club that has a great dj and a great sound system

What is your favorite party outfit? 
Anything with the most comfortable shoes

Which DJ would you take to a party as your +1? 
Any of my friends, a healthly amount of my friends are DJs

House party or night club? 
Night club for sure. unless your house has a club in it… :)


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