MEET DEMNA GVASALAS FROM VETEMENTS
In a few words, could you describe Vetements’ DNA and values?
Our DNA is based on researching clothes, their construction and the attitudes they give to the one who wears it.
How do you describe the Vetements woman?
A person who knows what to wear and how to wear it. She has personality and her own way of dressing up. She is also down to earth and authentic.
Where does the idea/concept come from?
What does it evoke? It comes from our need to express our creative point of view and a wish to make clothes for people who we are inspired by.
Where does your inspiration come from?
From all around us, things we see everyday on the street going to work or parties, from the internet, from our friends, from “now”.
How do you see Vetements’ evolution throughout the years?
Maintaining the luxury of doing things naturally, the way we want to do them, outside of constraints of market or industry’s dictated rules. Maybe a menswear line.
10 QUESTIONS TO DEMNA GVASALIA
Favorite sound? Heartbeat
Favorite food? Vegetarian
Favorite view? Sky full of stars, preferably mid-august
Favorite material? Raw cotton
Favorite perfume? Poppers
What’s the first thing you notice about someone when you first meet? The eyes
A contemporary artist you would like to have coffee with? Michael Borremans
An historical figure you would like to have coffee with? Nikola Tesla
An historic period you would have loved to live in? Right now
Someone to follow on Instagram… We dont like to follow
TRAVEL TIPS AROUND THE WORLD
Best Restaurant? Fiskebar In Antwerp
Best Brunch Or Breakfast? Les Bonnes Soeurs in Paris
Best Bar? Pravda In New York
Best Party? At Vetements Studio on selected friday nights
Best Hotel? Any with the fullest minibar
Best Museum? Kunsthaus Bregenz
Best Monument? No idea
Best Library? Internet
Best Art Gallery? KW Institute for Contemporary Art in Berlin