ZOOM : Meet Vittorio Cordella from Joshua Sanders


In a few words, could you describe Joshua Sanders DNA and values?
Joshua Sanders is a world, it's not just about products. We travel the world seeking for new ideas and new moods, looking forward to express them through our shoes. 

How do you describe the Joshua Sanders man & woman?
The JS man is sporty chic. His a man who takes care of himself, he is ambitious, works hard and lives up to his targets and goals in life. The JS woman is a mix of an IT girl and a woman who wants to feel comfortable yet up to date. She want to show the world that she likes travelling and discovering new mood.

Where does the idea/concept come from? What does it evoke?
The concept is STREET COUTURE. We want to mix the classic street sneakers with a touch of couture. JS is also a COSMOPOLITAN brand. Our shoes are the result of different influences coming from all over the world.

Where does your inspiration come from?
Our inspiration comes from pretty much everything: sitting in a cafè in NYC, watching the people walking along, travelling to Miami and getting some fresh air from the beach... but also having the pleasure to see the art deco buildings. Being in Hong-Kong and having a dinner watching the building’s neon lights, going to London and discovering new stuff in a vintage market … Art, Food, Music, Travels: those are the most important inspirations for us.

How do you see Joshua Sanders' evolution throughout the years? 
Every season for us in an evolution. We are running very fast and we are growing together with our customers. We want to improve the collections adding new pieces such as Ready-To-Wear . We don’t want to create a total look but just to show to the world what we like and how is our team : cool hunting is the key word for our curiosity.




Favorite sound? R&B
Favorite food? Seafood in an Italian or Japanese way
Favorite view? From the “AQUA” restaurant in Hong-Kong watching the lights of the buildings and the sea
Favorite material? Leather
Favorite perfume?  Lavender perfume
What’s the first thing you notice about someone when you first meet? The way they act and they talk. It’s very important to meet a person who is elegant and not rough. You need to be humble to be great
A contemporary artist you would like to have coffee with? Karl and Craig / Jeff Koons
An historical figure you would like to have coffee with? Andy Warhol
An historic period you would have loved to live in? ’70/’80 , the Studio 54 period in NYC
Some to follow on instagram… The Fat Jewish. Makes you laugh saying the truth in an ironic way



TRAVEL TIPS AROUND THE WORLD (the idea is to give a place & a city)

Best Restaurant? Vertigo Restaurant in Bangkok for the view, Aqua in Hong Kong for the view and the food, La Fontelina in Capri (I’ve just been there) for the view and the food.


Best Brunch or Breakfast? Brunch in NYC, Buvette or Prune
Best Bar? Blue Bar in Formentera
Best Party? Miami, always
Best Hotel? W Hotel in Taipei and The Metropolitan in Bangkok
Best Museum? Guggenheim in NY
Best Monument? The pyramid of the Louvre museum in Paris, it’s the modernity against the history
Best Library? Notthing Hill, London. I don’t remember the name
Best Art Gallery? It depends on which artist is showed there, I cannot tell



Vittorio Cordella from Joshua Sanders

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